sample campaign: love is the message
Week 1: teaser
A retro, lo-fi video that rooted the event in a real moment in disco history: The Gallery in NYC.
It paired archival club footage with a custom mashup of "Love Is the Message" by MFSB and "Soul Makossa" by Manu Dibango, and revealed the event date. It set the tone for the campaign, built early curiosity, and got people talking.
154 Likes, 68 Shares, 12K Views
week 2: official flyer launch
STORY FORMAT:
The flyer and official lineup dropped as a tabloid newspaper front page, styled like a headline announcing a travelling act coming to town.
The design drew on classic photos of dancers in early NYC disco clubs and nodded to The Gallery's bullseye and arrow logo. Date, location, time and cast and other key information were all announced stylistically in a way that felt like part of the art itself, rather than tacked on details.
285 Likes, 149 Shares, 38K Views
week 3 : THEME MOODBOARD
Always highly anticipated, the moodboard gives attendees inspiration for their party outfits. The Cirque Du Slay theme built on what the flyer teased: the circus is coming to town, and you're part of it. This theme was an absolute hit. 274 Likes, 159 Shares, 22K Views
week 4 : behind the beat
week 4 : behind the beat
Each campaign includes Behind the Beat, a recurring educational series on the queer history of dance music culture. This year it covered The Gallery and The Loft in NYC. It is the heart of One Big Gay Disco and keeps our ethos, "A Celebration of Love's Unstoppable Groove," front and centre. (Selections from an 11-slide carousel, click to enlarge.) 127 Likes, 20 Shares, 14K Views
week 4.5 : final reel
week 4.5 : final promo video
EVENT RECAP
The final push of the marketing cycle. A high-energy preview of the night, built to tip the scale for anyone on the fence about attending. 88 Likes, 11 Shares, 4K Views
event recap
A standout year-end event for One Big Gay Disco: 350 attendees, amazing memories made, $1,000 raised for our chosen charity, and incredible footage to fuel promotion for future events.